India’s water purifier market is witnessing significant growth, particularly during the monsoon season, driven by increased health awareness. Croma’s research indicates that nearly 35% of annual water purifier sales occur during this period. RO technology dominates the market, with black being the preferred color, while under-the-counter models gain popularity for their space-saving design. Post navigation Vivek Agnihotri’s ‘The Bengal Files’ does an advance booking of nearly Rs 20 lakhs ; 2 days before the release England’s humiliating loss to South Africa: Wasim Jaffer takes cheeky dig at Michael Vaughan – ‘Surely against the spirit of cricket’