American women’s attraction towards natural diamonds increases:11% prefer natural jewellery as first choice; average spending rises to ₹3.49 lakh per piece

A Diamond Acquisition Study conducted on 18,500 women in the US has revealed that women who spent an average of ₹2.79 lakh on a natural diamond jewellery piece in 2023 are now spending up to ₹3.49 lakh in 2025. This means there has been a 25% increase in average purchase price over two years. The study states that the reason behind increased spending is people’s growing inclination towards larger, better quality, and higher value diamonds, which is continuously strengthening the demand for premium diamond jewelry. Key Findings of the Study – Study based on 18,500 women – Natural diamonds are the most preferred luxury jewellery due to being expensive and rare – 25% increase in average purchase price – Average carat weight increased from 1.65 to 1.86, 25% demand for weddings – Gen Z’s contribution of 23% in demand value Highest Demand for Diamonds in Gen Z – Share in total US population: 18% {Contribution to natural diamond demand value: 23% – Average spending on a natural diamond: $4,080 (approximately ₹3.51 lakh) – On average, they buy or receive diamonds as gifts 1.83 times per year, with 45% of Gen Z’s total diamond purchases being for wedding-related occasions – The trend of buying diamonds for birthdays, new jobs, promotions, and personal achievements is rapidly increasing. Surat’s diamond industry will benefit Despite the growing presence of lab-grown diamonds, natural diamonds are still considered symbols of luxury, emotion, and long-term value. If this trend continues in the world’s largest consumer market like America, it could directly benefit Surat’s diamond cutting-polishing industry and Indian jewellery exporters.