Viral protest video sparks Lenskart boycott calls:BJP leader alleges bias against Hindu symbols, demands probe and action against company

Eyewear brand Lenskart has come under intense scrutiny after a viral video showed BJP Minority Front leader Nazia Ilahi Khan confronting staff at one of its stores over alleged internal guidelines restricting certain Hindu religious symbols. The incident has triggered a social media storm, with calls to boycott the company gaining traction. Policy row fuels controversy The controversy stems from what are claimed to be leaked internal guidelines of Lenskart. These rules allegedly prohibit employees from wearing tilak, bindi, janeu, tulsi mala and rudraksha at work. Married Hindu women are also reportedly advised to apply sindoor minimally. At the same time, the guidelines are said to allow the wearing of hijab and black turbans, prompting allegations of religious bias. Heated exchange inside store In the viral video, Nazia Khan is seen entering a Lenskart outlet and questioning the store manager about the policy. The manager identifies himself as Mohsin Khan, which appears to escalate the confrontation. Nazia questions whether the alleged restrictions are linked to his identity and directs accompanying individuals to apply tilak on his forehead. Tilak applied, slogans raised The situation intensifies as Nazia Khan applies saffron tilak on the foreheads of employees inside the store. Supporters accompanying her raise slogans such as Jai Shri Ram and Har Har Mahadev. She asserts that any attempt to suppress Hindu customs will not be tolerated, framing the issue as one of religious freedom. Serious allegations and political tagging Beyond the protest, Nazia Khan has taken to social media, demanding a detailed probe into Lenskart’s policies. She alleges that the company deliberately appointed a manager from a particular community to influence workplace practices. In her posts, she tags Union Home Minister Amit Shah, Maharashtra Chief Minister’s Office, and agencies like NIA and NSG, even calling for the arrest of the company’s owner. Boycott calls grow, company silent The video has triggered sharp reactions online, with several users and groups calling for a boycott of Lenskart. Critics argue that companies must not interfere in religious expression. However, key details, including the exact location of the store, remain unverified. Lenskart has not issued any official statement so far, and its silence is adding to the growing backlash.