In the country, car sales in the financial year 2025-26 increased by 13% to a record 47 lakh, but the share of luxury cars is only 1%. According to BMW India President Hardeep Singh Brar, West Asian tensions have affected buyer sentiment, causing them to postpone big purchases. Mercedes-Benz India MD and CEO Santosh Iyer also acknowledged that due to global conditions, the luxury market may remain flat this year. However, Mercedes-Benz India sold 19,363 units during the financial year 2025-26, which is the best performance in any single financial year. The previous year, 18,928 units were sold. The biggest contributor to Mercedes’ success was the ‘top-end luxury’ segment. Due to the growing preference of wealthy customers, this segment saw a 16% growth in the financial year 2025-26, while in the March quarter, this surge reached up to 25%. Demand for EVs in luxury cars increased by 83% Fearing rising fuel prices, customers are rapidly moving towards Electric Vehicles (EVs). In January-March, BMW’s electric car sales jumped 83% to reach 1,185. Now EVs account for 26% of the company’s total sales. Demand for Mercedes’ electric cars priced above Rs 1.4 crore has also increased by 85%. Behind Mercedes’ success, the biggest contribution has been from the ‘top-end luxury’ segment. Due to the growing preference of wealthy customers, this segment saw a 16% growth in the financial year 2025-26, while in the March quarter this surge reached 25%. Post navigation Up to 7.5% interest in Post Office Time Deposit Account:Can invest for 1 to 5 years; get all details here
