Sowing Sustainability: Cotton, culture and the quiet return of natural farming

Zero Budget Natural Farming (ZBNF) is quietly transforming Indian agriculture, reviving ancient practices and reducing reliance on chemicals and credit. Farmers are experiencing improved soil health, lower input costs, and a return of biodiversity. Value-driven businesses like Patanjali are supporting this shift by sourcing organically grown cotton, aligning with a growing consumer demand for sustainable and ethically produced goods.