Washing clothes utensils will cost you more:Surf Excel detergent soap prices rise by up to ₹10/kg

India’s largest Fast Moving Consumer Goods (FMCG) company Hindustan Unilever Ltd (HUL) has raised the maximum retail prices of several products across its home care portfolio, including popular detergent brands Surf Excel, Rin and Wheel, by up to 11%, amid continued cost pressures and efforts to protect margins.
Last month, MD and CEO Priya Nair said Hindustan Unilever Ltd (HUL) will continue to take calibrated price hikes depending on the movement in input costs, as elevated commodity inflation poses a challenge even as demand remains resilient.
The price revisions cover multiple pack sizes, with increases ranging from ₹1 to ₹10. The company has raised the MRP of Surf Excel Quick Wash (1 kg pack) by ₹10 to ₹245 from ₹235, and its 500-gram pack has become costlier by ₹5 to ₹128 from ₹123.
The price of Surf Excel Easy Wash (1 kg pack) has been increased by ₹5 to ₹172 from ₹167, and the 500-gram pack now costs ₹87 against ₹85 earlier. The MRP of Surf Excel bar (250 gm) were raised by ₹3 to ₹45, while the four-bar bundle (200 gm each) has become costlier by ₹10 to ₹155.
HUL has also increased prices of its Rin and Wheel products. The price of Rin Ala 500 ml has been raised by ₹5 to ₹95, and Rin detergent powder 1 kg and 500 gm packs have become costlier by ₹3 and ₹2, respectively, to ₹123 and ₹63.
The company has raised the price of Wheel detergent powder 1 kg by ₹3 to ₹93, and its 500 gm pack now costs ₹47 against ₹46 earlier.
Besides home care products, HUL has also raised the MRP of Moti Gulab soap (150 gm) by ₹8 to ₹82 from ₹74, marking an increase of over 10%.
The latest revisions come at a time when FMCG companies are recalibrating prices across product categories to manage input cost inflation, while seeking to maintain volume growth in a competitive market.