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In a recent social media video that went viral, Israeli Prime Minister Benjamin Netanyahu was seen enjoying a cup of coffee at “The Sataf”—a new and popular cafe in the Jerusalem Hills. There’s a lot of buzz in the virtual world regarding how costly was Netanyahu’s coffee and of which brand. In the video, Netanyahu sits at the cafe, orders the coffee, and jokes about the rumors, saying he is “dying for coffee”. Here is the breakdown of all details you want about the cafe in which Netanyahu drank coffee! The Cost of the Coffee In the video shared in March 2026, the Prime Minister is seen drinking a steaming cup of coffee to jokingly debunk rumors about his health. Price: While the exact receipt was not shown, a standard cup of coffee at “The Sataf” generally costs around 12 to 15 Israeli currency. This roughly translates to $3.30-$4.10 and anywhere between ₹300 and nearly ₹400 Indian rupees. Israel’s currency is Israeli new shekel or NIS. The Sataf coffee, which Netanyahu drank, wasn’t costlier than those of world-famous brands like Starbucks, Cafe Coffee Day (CCD) or Barista. Infact, its in the same range. According to reports, many major coffee chains in Israel have recently been pressured to lower prices to around NIS 10 to help with the rising cost of living. How Big is the “Sataf” Brand? “The Sataf” is not a giant global chain like Starbucks. Instead, it is a specialised Artisan Bakery and Cafe. Location: It is located at the Sataf Forest Visitor Center in the Jerusalem Hills. Ownership: The cafe was opened in 2025 as a collaboration with KKL-JNF (an organization that looks after Israel’s forests) and a professional bakery group. Business Model: It focuses on high-quality, “French-style” baking rather than mass production. Annual Sales: Because it is a single-location boutique cafe that opened recently, its annual turnover is estimated in the low millions of Israeli currency Shekels—much smaller than major Israeli food corporations like Strauss or Tnuva. What Else Does It Sell? “The Sataf” is famous for more than just coffee. It is designed as a destination for hikers and tourists. Its menu includes: French Pastries: High-end croissants, danishes, and tarts. Countryside Dishes: Fresh salads, quiches, and sourdough sandwiches. Picnic Baskets: They sell pre-packed baskets for people to take on forest trails. Local Wine: They serve wines produced in the surrounding Jerusalem mountains. Background: Rumours recently circulated on social media claiming Netanyahu was killed in an Iranian strike or was missing. The “Six-Finger” Theory: Viral videos appeared to show Netanyahu with an extra finger, leading to claims that the footage was an AI-generated double. Official Response: The Prime Minister’s Office dismissed these reports as fake news, confirming he is fine.