India’s women champs see 50% rise in brand value:Jemimah now worth ₹1.5 crore; Shafali crosses ₹1 crore mark

After India’s historic ODI World Cup victory, the brand value of the country’s women cricketers has seen a massive jump by more than 50%. Top players like Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues are now among the most sought-after names for brand endorsements, with individual deals expected to cross ₹1 crore. The win has not only brought them global recognition but has also opened doors to opportunities once dominated by male cricketers. From car manufacturers and banks to lifestyle and beauty brands, companies across industries are eager to feature India’s women cricket stars in their campaigns. What Is brand value and why has it increased? A cricketer’s brand value is like their market worth off the field. It represents how much companies are willing to pay to associate their products with the player’s image, personality, and fan following. The higher the value, the bigger the endorsement deals. After India’s World Cup triumph, this value has surged significantly as players have become household names and strong role models. Their visibility on social media, coupled with their strong performances, has made them highly attractive to advertisers. Endorsement value doubles and triples for top players Karan Yadav, the Chief Commercial Officer of JSW Sports, which manages players like Jemimah Rodrigues, revealed that the endorsement value of India’s top women cricketers has seen a remarkable rise, doubling or even tripling after their World Cup victory. This surge reflects their growing popularity and influence both on and off the field. Jemimah Rodrigues’ brand value has skyrocketed from around ₹60 lakh to over ₹1.5 crore, while Shafali Verma’s has climbed from ₹40 lakh to more than ₹1 crore. Their impressive performances and expanding fan base have made them highly attractive to major brands across various sectors. Social media boosts popularity and market appeal The rise in social media followers has also fueled this growth. Jemimah’s followers have doubled to 3.3 million, while Shafali’s have grown by more than 50%, increasing their influence among younger audiences and brands alike. Historic World Cup win sparks a new era India’s women’s team won their first-ever ODI World Cup on November 2, defeating South Africa by 52 runs at DY Patil Stadium. Shafali Verma (87 runs) and Deepti Sharma (58 runs and 5 wickets) were the stars of the final, with Deepti being named Player of the Tournament. From ‘Promising’ to ‘Mainstream’ Tuhin Mishra, co-founder of Baseline Ventures, said the World Cup win has shifted India’s women cricketers from “promising” to “mainstream.” He predicts that within a few years, they could represent 20–25% of India’s total cricket endorsement market. Tata rewards Champions with Sierra SUVs Adding to the celebrations, Tata Motors announced that it will gift the top model of the Tata Sierra SUV to each player, praising the team’s determination and inspiring performance.