Amul increases ghee and butter prices:1 kg of ghee at ₹680 and 500 g of butter at ₹325; demand rises after crackdown on fake ghee

Amul has increased the prices of ghee and butter. The 1 kg ghee carton will now be available for ₹680. It was previously priced at ₹630. The price of a 500 g pouch of pure ghee has increased from ₹325 to ₹345. The price of the 100 g butter pack has risen from ₹63 to ₹66. The 500 g pack will now be available for ₹325 instead of ₹310. The price hike has been attributed to increased demand for branded ghee following action against counterfeit ghee in Gujarat and neighbouring Rajasthan. This has also significantly reduced the benefit of the GST cut announced in September 2025. New prices of Amul ghee and butter Amul had cut prices of 700 products after GST reduction After the GST rate was reduced in September 2025, Amul had cut the prices of 700 dairy products. GST on dairy products was reduced from 12% to 5%. At the time, the price of a 1-litre ghee carton was reduced from ₹650 to ₹610. The price of a 5-litre tin was reduced from ₹3,275 to ₹3,075. The price of the 100-gram butter pack had fallen from ₹62 to ₹58. The 500-gram pack had dropped from ₹305 to ₹285. Amul Cow Ghee Shortage in Gujarat Alongside the price increase, people are also facing difficulties in finding some Amul dairy products. Shopkeepers in Vadodara and Ahmedabad said ghee stocks were running low. Availability, particularly of cow ghee, has been affected by increased demand after the Ganesh festival. On Tuesday, an outlet of D-Mart in Ahmedabad’s Satellite area had no stock of Amul ghee or butter. The problem is not limited to Gujarat. Complaints of similar supply disruptions had also emerged in Pune and Kolkata in July and September. Similar complaints have also been received from Jammu and Kashmir. The exact reason for the supply problems in other parts of the country is still unclear. The Gujarat Co-operative Milk Marketing Federation (GCMMF), which sells Amul products, did not respond to questions. Demand for Branded Ghee Rises After Crackdown on Adulterated Ghee A cooperative leader associated with Amul attributed the increased demand for branded ghee to action taken against counterfeit products in Gujarat and Rajasthan. He said around 2 lakh kilograms of counterfeit ghee had been seized from different parts of the two states over the past six months. According to him, the action against counterfeit products has increased people’s preference for established brands such as Amul. He also said that around 45% of total annual ghee consumption usually takes place during the festive season. This is putting additional pressure on supplies. Supply of cow ghee remains low in Vadodara Parlour operators in Vadodara said the shortage persisted despite efforts to improve supplies. One operator said the outlet was receiving only a small portion of its normal requirement. It had not received supplies of Amul cow ghee since the Ganpati festival. According to sources, parlour operators had recently met distributors to raise the issue of ghee availability. After this, the distribution channel was organised. Despite this, the supply of cow ghee could not meet demand. Availability is under pressure due to increased demand during the festive season. The prices of these dairy products used to make Diwali sweets have also risen, and they are becoming difficult to find.