‘Apple caps iPhone Duo sale to 2 units per customer’:Limit also applies to select iPhone models

Apple has set a global purchase cap of two units per customer for its new iPhone Duo across its official online stores, including in India, said Tata Group’s electronic retail chain, Croma. The move aims to prevent bulk buying and reselling ahead of the device’s retail store arrival on October 23. Reportedly, when a buyer attempts to add more than two iPhone Duo units to their online cart, the website displays a warning message. The system notification asks the customer to adjust the total quantity to two or fewer before proceeding to checkout. The restriction applies regardless of the color or storage configuration chosen. iPhone Duo Details and Order Limits Global rollout across online Apple stores The two-unit purchase limit is active across Apple’s official websites in major international markets, including India, the United States, the United Kingdom, Japan, and Spain. Apple’s online store in India also shows the same order restriction message. In addition to the iPhone Duo, Apple has applied quantity caps on certain older iPhone models on its website. Curbing scalper hoarding and high reseller markups Apple introduced the order cap to stop bulk purchases and scalping. Scalping happens when resellers use automated tools or bulk orders to buy high-demand electronics and resell them at inflated prices on unauthorized platforms. Multiple listings of the iPhone Duo have already appeared on secondary marketplaces like eBay with high price markups. Setting an order limit helps Apple distribute available stock directly to individual consumers rather than commercial resellers during initial supply constraints. What the new purchase limit means for buyers Customers looking to buy multiple devices for family members or corporate use must keep the two-unit order rule in mind when shopping on Apple’s website. The restriction remains in place on online pre-orders as the iPhone Duo prepares for its official physical retail store debut on October 23. Apple will monitor inventory levels across online and offline channels as store distribution begins.