Last chance to buy iPhone 17 at lower prices?:Effective prices of iPhone 17 Pro Max fall below ₹72,000; check bank exchange offers

If you are waiting for the right time to buy your dream smartphone, then we have got some good news for you. The e-commerce aggregators like Flipkart, Amazon, and even electronic retailers like Reliance Digital have launched mouth-watering offers on your favourite smartphones. The e-commerce platform, Flipkart recently revealed festival sale prices of iPhone 17 in the upcoming Big Billion Day Sale 2026. Additionally, Reliance Digital also gives mouth-watering offers on higher-end models of Apple’s previous flagship models. Amazon has also started teasing smartphone prices for the upcoming Great Indian Festival 2026. iPhone 17 base model available at ₹79,990 from 9 Oct Flipkart currently lists the iPhone 17 256 GB model at ₹99,900. Albeit, citizens can get it at 79,990 (which is even lower than the launch price of ₹82,900) during the upcoming Big Billion Days Sale 2026 which kicks off on 9 October, 2026. iPhone 17 Pro 256GB available at effective price of ₹56,990 The iPhone 17 Pro 256GB is available at an effective price of ₹56,990 at Reliance Digital after combining an in-store discount, exchange value, exchange bonus and bank cashback. The phone has an MRP of ₹1,34,900. The offer brings the effective cost down by ₹77,910. iPhone 17 Pro price calculation: The iPhone 17 Pro 256GB has an MRP of ₹1,34,900. Reliance Digital is offering an in-store discount of ₹9,910. After this discount, the phone costs ₹1,24,990. Customers can then exchange an old smartphone. The exchange value can go up to ₹55,000. The offer also includes an exchange bonus of ₹10,000. There is an additional bank cashback of ₹3,000. After adding all these benefits, the effective price of the iPhone 17 Pro comes to ₹56,990. iPhone 17 Pro Max also gets discount Reliance Digital is also offering benefits on the iPhone 17 Pro Max 256GB. The phone has an MRP of ₹1,49,900. An in-store discount of ₹9,910 brings its price down to ₹1,39,990. Customers can get an exchange value of up to ₹55,000. They can also get a ₹10,000 exchange bonus and ₹3,000 bank cashback. After adding these benefits, the effective price of the iPhone 17 Pro Max 256GB comes to ₹71,990. Exchange value depends on old phone The exchange value of up to ₹55,000 used in the offer calculation is based on an iPhone 15 Pro. The actual value can depend on the phone being exchanged and its condition. Therefore, every customer may not get the full ₹55,000 exchange value. Watchout! ₹56,990 is not direct price The ₹56,990 figure is an effective price after combining all the benefits. It is not the direct selling price of the iPhone 17 Pro. To reach this effective price, a customer needs to get the stated exchange value, exchange bonus and bank cashback. The final amount can therefore vary from customer to customer, depending on the old phone being exchanged and the applicable offer. The iPhone 17 Pro offer shows how combining an upfront discount with exchange and payment benefits can reduce the effective cost of a premium smartphone. What Flipkart says about BBD prices? Flipkart says selected products will go live at BBD prices five days before the sale. It also says its BBD Countdown Cheat Sheet will reveal category-wise deals every hour as the sale gets closer. This means the prices currently visible for iPhones should not be treated as confirmed Big Billion Days prices unless the e-commerce aggregator marks them as BBD prices.