TRENDING | Virat, Ranbir and the sneaker craze:Celebrity sneakers in the spotlight, 68% of sales come from the budget segment

Sneakers become the most popular footwear category; festivals and communities now built around them Once worn mainly for jogging, running or cricket, sneakers have now become a fashion statement. Celebrities are helping drive this shift. A recent example is Virat Kohli’s One8 footwear brand, which was launched globally in New Delhi on 21 June. Kohli co-designed its flagship ‘Seam XVIII’ sneaker line, inspired by the seam of a red cricket ball. Within the first 24 hours of launch, One8 reportedly generated ₹138 crore in sales and sold more than 1.5 lakh pairs of shoes. Celebrities such as Ranbir Kapoor are also entering the sneaker market. Yet despite premium celebrity-designed collections, around 68% of sneaker sales in India come from the mass-market segment priced between ₹1,500 and ₹3,500. Alongside international brands, 21 funded and design-focused home-grown sneaker labels that emerged after the Covid-19 pandemic are now finding space in this growing market. Revenue of Indian sneaker brands has grown up to fourfold India now has around 21 sneaker brands, many of which are seeing strong growth. Take sneaker label Comet as an example. The company’s revenue rose from ₹7.3 crore in 2024 to ₹29.1 crore in 2025 — nearly a fourfold increase. Comet: Known for its retro-pop designs and limited community drops. Average prices range from ₹3,800 to ₹5,500. Gully Labs: Focuses on designs inspired by Patola, Ajrakh and other Indian art forms and stories. Average prices range from ₹4,900 to ₹8,000. Vayll: Produces sneakers using recycled plastic. Prices range from ₹4,800 to ₹8,000. Neeman’s: Focuses on everyday sneakers made from merino wool and recycled materials. Prices start at around ₹2,000. 7-10/CHNKS: Known for chunky silhouettes and streetwear-inspired designs. Prices start from around ₹3,000. Indian celebrities with their own sneaker ranges Virat Kohli: Virat has launched the One8 sneaker range featuring his signature design elements. He priced the flagship model at ₹9,230, matching his career Test run tally.
Ranbir Kapoor: Ranbir Kapoor launched his sneaker brand Arks in 2025. The brand focuses on the growing sneaker trend among young consumers and everyday fashion. Ranveer Singh: Ranveer does not have a separate sneaker brand. However, he became the first Indian celebrity to create a signature line with Adidas tailored to local tastes and preferences. The collection includes the Adidas x Ranveer Singh Superstar. Sneaker festivals are helping build communities worldwide