India has become one of the biggest markets for artificial intelligence, and global AI companies are racing to win over users. Joining that race, Anthropic has introduced Indian rupee pricing for its AI chatbot, Claude, making it easier for people in India to subscribe without worrying about dollar conversions or extra foreign transaction charges. The move highlights India’s growing importance in the global AI industry, where companies like OpenAI, Google, and Microsoft are competing to attract both individual users and businesses. Claude subscriptions now available in Indian rupees Anthropic has started rolling out local pricing for Claude on its website and mobile apps for users in India. Earlier, Indian customers had to pay in US dollars, which often resulted in additional currency conversion fees. With the new pricing, users can now see subscription costs directly in Indian rupees, making payments more transparent and convenient. However, the rollout is currently reaching only some users. What does Claude cost in India? Anthropic has announced the following subscription prices: The company says these prices already include applicable local taxes, although prices may vary slightly depending on whether users subscribe through the website or mobile app. Also read: Indian-origin NASA astronaut heads to space with Russian cosmonauts:Anil Menon will perform ultrasound procedures using AR and AI for future space healthcare research UPI payments are still missing While Indian users can now pay in rupees, Anthropic has not yet added support for Unified Payments Interface (UPI). Currently, users can subscribe using: This is one area where Anthropic still trails OpenAI, which already allows ChatGPT users in India to pay through UPI. Why is India so important for Anthropic? India has become Anthropic’s largest market outside the United States, contributing 5.8% of Claude’s global usage, according to the company. The country offers a huge base of developers, software professionals, startups, and businesses that are increasingly adopting AI tools for everyday work. As part of its India expansion, Anthropic opened a Bengaluru office, appointed former Microsoft India Managing Director Irina Ghose to lead its local operations, and joined hands with Infosys and TCS to help businesses adopt AI solutions. Competition among AI companies is growing Anthropic’s pricing update comes as competition in India’s AI market continues to heat up. OpenAI introduced rupee pricing and UPI payments for ChatGPT last year, while Google, Microsoft, and several other AI companies are expanding their consumer and enterprise offerings across the country. With Claude now available at local prices, Indian users have another premium AI option that’s becoming easier, and more affordable, to access. Post navigation India’s wholesale inflation rises to a 44-month high:Climbs to 9.87% in June; food items get costlier, fuel cheaper Government and LIC to sell 61% stake in IDBI Bank:Deal with Canada’s Fairfax and Dubai’s Emirates NBD could happen in a month