IPL’s watch-time on digital platforms for IPL 2026 has increased by 7%. Meanwhile, viewership on TV has reached close to 500 million (50 crore). JioStar, the broadcaster of the Indian league, released figures for 51 TV matches and 57 digital matches on Friday. Among these stats, a 15% growth has been recorded in IPL’s digital overall reach. With the 19th edition of IPL yet to come to an end, IPL has clocked its highest-ever reach, with a combined reach of 1.1 billion. Anup Govindan, Head of Sales, JioStar Sports, said, “What stands out this TATA IPL season is the consistency of fan engagement right through the league stage across JioStar platforms. The competitive intensity has driven a week-on-week climb in reach, which shows how strongly the tournament is resonating with fans across screens.” Also Read: ‘Playing a World Cup for India is amazing but…’: Virat Kohli speaks on his plans for 2027 ODI WC Viewers on connected devices increase by 25% The reach of Smart TVs and connected devices (internet-connected devices) has increased by 25%, and ‘watch time’ has grown by 20%. This time, the trend of watching matches in regional languages has rapidly increased. A 42% increase has been recorded in regional language watch-time. The reach on Smart TVs and connected devices has jumped by 25%. (Symbolic photo.) Surge in number of advertisers responsible for growth of IPL’s reach Amid the thrilling race for the points table, many brands have invested heavily in the IPL. The broadcaster claimed that this growth is due to the addition of 125 new advertisers compared to the previous season. On the sponsorship front, 22 brands partnered on digital platforms, while 16 came on board for linear television broadcasts. Also Read: Arshdeep Singh hit with racism allegation against Tilak Varma JioStar attributed part of the season’s momentum to new broadcast innovations, including the “Champions Wali Feed”, which features former cricketers and commentators such as Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag and Irfan Pathan offering live analysis, anecdotes and match predictions alongside gameplay. Post navigation RCB reach Dharamshala for must-win match against PBKS:Housefull stadium, tight security in HPCA, can Bengaluru seal top 2 spots?
