‘Instant home services’ gaining momentum:Dishwashing, mopping, cooking services now in new race

A tap on the smartphone and a helper at home in 10 minutes – this is no longer just an idea, but is becoming a part of the lifestyle of millions of Indians. Instant home service apps crossed 10 million monthly active users in March. Money is also racing at the same speed in this race. According to a research note by global financial services company Morgan Stanley, the total monthly active users (MAU) of Urban Company, Pronto and Snapbitt reached 10.4 million in March. Urban Company is leading among these, but competition is increasing. New players are eating into its market share. They are also getting strong funding at high valuations. Urban Company’s InstaHelp vertical has crossed 1 million bookings every month. Pronto is handling around 18,000 orders daily. New platforms are pulling a large share of fresh demand Urban Company has the largest user base. However, Pronto remained number one in the category with 43% app downloads in March. Urban Company’s share was 31% and Snapbitt’s was 26%. This means new platforms are pulling a large portion of fresh demand. Pronto and Snapbitt’s share in daily and monthly active users is also continuously increasing. This indicates that user loyalty is also shifting towards them. Valuation Doubles Pronto- This platform is preparing to raise an extension round of 141-188 crore rupees. For this, the valuation has been estimated at 1,883 crore rupees, which is double the previous round. Snapbitt- Talks are ongoing to raise 565-659 crore rupees from Mirae Asset and SIG. For this, the potential valuation could be 3,295-3,766 crore rupees. Status of domestic instant home service industry till March this year Monthly Active Users – 1.04 crore Monthly Bookings – 20 lakh+ Pronto Download Share – 43% in March 2026 Snapit’s fund raising – ₹590 crore Pronto’s funding – ₹235 crore, in March Big question: Instant home service is not like quick commerce. Here, real-time availability of trained workers is necessary. Companies are spending heavily on worker onboarding, retention, incentives and customer acquisition. Building a dense network at the neighborhood level takes both time and money. Investors are currently bearing expenses for growth, but the real test of unit economics will come when the market matures.