IT Minister bats for fair revenue model for digital creators:Vaishnaw requests YouTube, Instagram, others to reconsider revenue-sharing policy of influencers

Union Minister Ashwini Vaishnaw is pushing for big changes in how online platforms operate. He believes these platforms need to step up and take responsibility for what appears on their sites and apps. This isn’t just a suggestion; it’s a call for a fundamental shift in the digital world. Protecting Users is Key Vaishnaw emphasized that the internet isn’t the same as it used to be. With so much content being shared, platforms have a duty to ensure the safety of everyone, especially children. He stated that platforms need to “wake up” and understand their role in protecting society. This means taking proactive steps to prevent harmful or inappropriate content from spreading. The Minister made it clear that if platforms don’t prioritize user safety, they will be held accountable. Fair Revenue for Content Creators Another major point Vaishnaw raised was the need for a fairer revenue system for content creators. He urged platforms to rethink their revenue-sharing policies, acknowledging that this is a significant concern for many. The current system often favors the platforms themselves, leaving creators with a small share of the profits. Vaishnaw suggested that if platforms don’t address this issue voluntarily, governments might step in with legal solutions, as some countries have already done. Respecting Intellectual Property Vaishnaw highlighted the importance of respecting original work and intellectual property. He explained that society’s progress in science, technology, arts, and literature depends on it. When creators aren’t fairly compensated for their work, it stifles innovation and growth. He stressed that the incentive for creating original content and receiving fair appreciation must be valued and protected. AI-Generated Content Needs Consent The Minister also addressed the growing issue of AI-generated content. He argued that synthetic content, created using someone’s face, voice, or personality, should not be generated without their consent. This is a crucial point as AI technology becomes more advanced and accessible. Vaishnaw urged platforms to cooperate with this basic human need and respect the public’s demand for change. A Call for Cooperation Overall, Vaishnaw’s message is a call for tech platforms to cooperate with society’s needs and concerns. He believes that by taking responsibility for content, ensuring fair revenue for creators, respecting intellectual property, and addressing the challenges of AI-generated content, platforms can contribute to a safer, more equitable, and more innovative digital world. If they don’t, they risk facing legal intervention and losing the trust of their users.