T20 WC opener sets new record, viewership increased by 59%:Recorded 18.3 billion minutes of total watch time; marks 81% increase in digital audience engagement

The T20 World Cup 2026 has made a historic start by breaking all previous viewership records. The tournament, being held in India and Sri Lanka, saw an unprecedented response from cricket fans on its very first day. According to official figures, the opening day recorded 18.3 billion minutes of total watch time. This makes it the biggest opening day in the history of any ICC event. The numbers clearly show how popular cricket remains among fans worldwide. Compared to the 2024 T20 World Cup held in the USA and West Indies, this year’s tournament has seen a huge rise in audience interest. The opening day viewership has increased by 59%, showing tremendous growth in fan engagement. Digital and TV viewership see massive growth The rise in digital viewership has been especially impressive. On Jio-Hotstar alone, 101.9 million people watched matches on the first day. This marks an 81% increase compared to the 2024 edition. The India-USA match on February 7 played a major role in boosting the numbers. India defeated USA by 29 runs in that game. Compared to India’s first match against Ireland in the 2024 World Cup, the India-USA match saw a 41% increase in TV ratings and a 98% increase in digital reach. ICC and broadcasters react to historic numbers after increased viewership ICC’s Chief Commercial Officer, Anurag Dahiya, said, “The start of T20 World Cup 2026 has been tremendous. Partnership with Jio-Hotstar has led to increased viewership on both TV and digital platforms. 18.3 billion minutes of consumption on the first day itself shows people’s passion for cricket.” JioStar’s Sports CEO, Ishan Chatterjee, said, “Commentary in 9 languages and exciting matches kept fans engaged from day one. He also mentioned that increasing viewership is bringing tremendous benefits to brand partners and stakeholders.” Coverage in 9 languages and special features for fans The tournament is being broadcast in 9 languages on Jio-Hotstar. More than 130 experts are part of the coverage team. Special features like MaxView for mobile users have also been introduced to improve the viewing experience. In addition, Indian Sign Language coverage has been arranged for the deaf and hard of hearing during India’s matches. These steps have helped make the tournament more inclusive and accessible.