Should you invest in alcohol stocks on Christmas, New Year?:Experts say the anticipated rise in sales may drive brewing companies’ share prices

Merry Christmas! Its party time of the year! Christmas celebrations have begun globally and New Year too is around the corner. Revellers are out in pubs, streets and clubs for Xmas celebrations raising the glasses to each other. This time of the year is also a gold mine for alcohol brewing companies as sales augment. Generally, sale of alcoholic beverages are massive in November, December and June every year.
November and December has been good seasonality wise for alcohol breweries companies but so has been June as well.
-Lovelesh Sharma, CMT CFTe, co-founder, MarketFeds Analytics
So! It might be a smart move for investors to mix their portfolios with stocks of alcohol selling companies. Some of these companies are United Spirits, United Breweries, GM Breweries, Radico khaitan, Allied Blenders and Distillers Ltd (ABDL), etc. But, before you spice up your portfolio with these stocks, lets first see what stock market experts have to say! Allied Blenders and Distillers Ltd (ABDL): ABDL is India’s largest domestic spirits company, known for popular brands like Officer’s Choice whisky, Sterling Reserve, and ICONiQ White. As of Wednesday, 24 December 2025, ABDL closed at ₹620.75 apiece on the Bombay Stock Exchange (BSE). Investors can take a shot of this stock but a market analyst has advised them not to enter at current levels and waiy for corrections. Sebi-registered research analyst, PHD Capital, founder and CEO, Pradip Halder, says that investors should adopt buy on dips strategy in ABDL. According to him, the price level of ₹575 per share is the best level to get into this stock. From this level, the scrip can rise 36% considering the long term target of ₹780-785 apiece. Shor-term target of ₹680-685 on ABDL: PHD Capital Halder is of the opinion that short-term traders having time horizon of 2-3 quarters can look for the target of ₹680-685 on the scrip. Avoid United Breweries: MarketFeds Analytics According to Sharma, one should avoid taking a position at United Breweries as he sees the stock in correction mode and he expects a downside. The major players such as UB group is in steep correction and is below its mid term moving averages. In the short term they may continue to underperform. -Lovelesh Sharma

Radico Khaitan: On Wednesday, the shares of Radico Khaitan settled positively at ₹3,300.45 apiece on the BSE. Sharma expects further upside on the scrip. According to him, investors may look to accumulate it around the ₹3,100 – ₹3,200 levels, keeping a stoploss of ₹3,000 for a price target of ₹3,650 per share. Which small-cap alcohol stock to consider? Smallcap such as GM Breweries is also a good pick from this space, the YoY – Qtrly sales is up 20.5% while the ROE and ROCE is showing double digit growth. Technically, stock is in a positive momentum. Expect this stock at current levels of ₹1,108 to ₹1,060 attractive with further upside towards its recent ATH at ₹1,300 levels while above that we have an open upside. Stop in case of GM Breweries is at ₹960. -MarketFeds Analytics