After Microsoft, Amazon announces fresh investments in India:Company to invest ₹3.14 lakh crore by 2030, with potential to create 10 lakh jobs

After Microsoft, now Amazon has also announced a major investment in India. Amazon has announced that by 2030, the company will invest more than $35 billion, which is over ₹3.14 lakh crore in India. This investment will focus on AI-driven digitisation, export growth and job creation. This announcement was made at Amazon’s annual Smbhav Summit, where the company shared plans to provide AI tools to small businesses and MSMEs. Since 2013, Amazon has invested a total of $40 billion, which is ₹3.59 lakh crore in India, including employee salaries and infrastructure. Amazon will focus on three sectors Amazon’s new investment is divided into three main sectors: This month, Amazon announced an investment of $12.7 billion (₹1.14 lakh crore), which was focused on AI and AWS (Amazon Web Services). This includes expansion of data centers in Telangana and Maharashtra. Overall, by 2030, this investment will be used to support logistics, storage and small businesses. According to Keystone Strategy’s report, Amazon has so far digitized more than 12 million (1.2 crore) small businesses and enabled e-commerce exports worth $20 billion (₹1.79 lakh crore). Focus on AI, Benefits for Millions Amazon considers AI to be a game-changer for India. The company plans to provide AI benefits to 14 million (1.4 crore) small businesses and hundreds of millions of shoppers. This includes LLM (Large Language Model) training and infrastructure support. Additionally, 4 million (40 lakh) government school students will be provided AI education and career exploration. This step matches with India’s national priority, where digital innovation is being pushed. Amazon says that AI will help small businesses improve their sales, customer service and inventory management. New Step to Boost Exports At the Smbhav Summit, Amazon announced a partnership with the Apparel Export Promotion Council of India. This partnership has been made under the initiative to promote exports, which will connect digital entrepreneurs with manufacturers so they can sell globally. For this, on-ground onboarding will happen in more than 10 manufacturing clusters, such as Tirupur, Kanpur and Surat. This partnership is manufacturing-focused and will help small businesses in exports. After Microsoft’s $17.5 billion (₹1.57 lakh crore) AI-cloud investment, Amazon’s announcement shows the race between tech giants. Will Create 1 Million Jobs by 2030 Amazon’s Senior Vice President of Emerging Markets Amit Agarwal said at the summit, ‘We have been part of India’s digital transformation for the past 15 years. Amazon’s growth here matches with the vision of self-reliant and developed India.’ He further explained, “We have invested at scale in physical and digital infrastructure. This has created millions of jobs and made Made-in-India products global. Going forward, we will democratize AI for millions of Indians, create 1 million jobs, and increase e-commerce exports to $80 billion (₹7.18 lakh crore) by 2030.” Amazon’s journey in India since 2013 Amazon launched its marketplace in India in 2013. Since then, the company has grown rapidly. The 2024 Keystone Strategy Report states that Amazon has supported more than 2.8 million direct, indirect, induced and seasonal jobs. E-commerce has enabled exports worth $20 billion or ₹1.79 lakh crore. This investment is part of Amazon’s global strategy, where India is considered the biggest market. Previously too, Amazon made heavy investments in logistics and cloud services, which will now be strengthened with AI. What is Amazon’s target for 2030? By 2030, Amazon’s target is to reach e-commerce exports of $80 billion, which is four times the current amount. 1 million new job opportunities will be created. AI will provide skills to small businesses and students, which will boost the economy. According to the report, this investment will contribute to GDP through exports and jobs. Amazon’s focus is on self-reliant India, where technology will bring connectivity to rural areas.