Ban on Patanjali’s ‘fraud’ Chyawanprash ad:Delhi High Court says to Baba Ramdev, ‘Cannot demean others, remove from all platforms within 72 hours’

The Delhi High Court has ordered Patanjali Ayurveda to stop their special Chyawanprash advertisement within 72 hours. In this ad, Patanjali had called other brands ‘fraudulent’. The interim order was passed on 6 November by Justice Tejas Kariya’s bench on Dabur India’s complaint, which was read today. The court said that you can run comparative advertisements, but statements that demean others or are false and misleading will not be allowed. This ban will remain in effect until February 2026. Now Patanjali cannot show this ad anywhere on TV, social media, or print media. What did the court decide? What is this controversy? There has been tension between Dabur and Patanjali in the Chyawanprash market for quite some time. Dabur is the market leader in this segment with about 60% share, while Patanjali recently launched its special Chyawanprash. Dabur says that Patanjali’s advertisement not only portrays their product negatively but also questions the credibility of the entire Chyawanprash category by calling it a ‘fraud’. This is a case of commercial disparagement, where one company tries to defame another. What was special in the advertisement? In Patanjali’s special Chyawanprash ad, catchy phrases like ‘Come, get deceived!’ were used. In this ad, Baba Ramdev is seen saying that ‘Most people are being deceived in the name of Chyawanprash’. The court saw this and said that this is an attempt to show other products as fake or inferior. This includes Dabur’s Chyawanprash, which is unfair. What will happen next? The next hearing will be on 26 February 2026. Arguments on merits will take place then and permanent relief may be granted. This case could set a benchmark for the industry, where brands target each other. Dabur has received relief, but Patanjali may appeal. Chyawanprash sales in the market will be affected, as consumers will now be more cautious about ads. Patanjali’s Ongoing Dispute with Dabur Previously in July, the court had ordered Patanjali to remove their Chyawanprash ad on Dabur’s appeal. At that time, the company had called the other company’s Chyawanprash ordinary. In its advertisement, Patanjali is damaging Dabur Chyawanprash’s image by calling it “ordinary” and far from Ayurvedic tradition. In this advertisement, Swami Ramdev himself is seen saying how can those who don’t have knowledge of Ayurveda and Vedas make traditional Chyawanprash? Ramdev has already apologised to the court in misleading advertisement case