Gold crosses ₹1.04 lakh, but jewellery demand holds strong:9- and 14-carat designer pieces on offer; 30% rebate on premium gold items

Amid the festive season, 24-carat gold hit a record ₹1.13 lakh per 10 grams on Wednesday, while 22-carat jewelry gold surpassed ₹1.04 lakh. Despite the high prices, consumer demand for jewelry remains robust. Jewelers are enticing buyers with attractive offers, including: Jewelers Offer Discounts and New Deals Amid Festive Season Kalyan Jewelers Ramesh Kalyanaraman, Executive Director, said: Aditya Birla Group (Indriya) CEO Sandeep Kohli highlighted a growing preference for light and low-carat jewelry. The brand offers: Tanishq At the Connaught Place outlet, a sales executive noted: CaratLane (Titan) COO Atul Sinha said customers receive a 0.5-gram gold coin free on purchases of ₹30,000, with coins up to 4-5 grams for higher purchases. Rising Popularity of Lower-Carat Jewelry Among Youth Peace of Mind Amid Gold Price Concerns