Urban Company IPO: Issue gets subscribed 553% by Day 2; GMP signals strong debut prospects

Urban Company’s IPO witnessed strong demand, subscribed 5.53 times by the second day, with retail investors leading the charge. The IPO traded at a premium in the grey market, signaling a potential listing price near Rs 138. While analysts consider the issue fully priced, brokerages recommend subscribing for the long term, citing Urban Company’s market leadership and growth potential.