Urban Company IPO opens: Retail portion of issue fully subscribed within an hour- Should you invest?

Urban Company’s IPO, aiming to raise Rs 1,900 crore, witnessed full subscription within the first hour, fueled by strong retail investor interest. The IPO comprises a fresh issue and an offer-for-sale from existing investors. Brokerages suggest a long-term investment approach, highlighting Urban Company’s dominance in the home services market and growth potential.