Matcha, once a niche Japanese import, is experiencing a surge in popularity across India, particularly in cities like Chennai and Ooty. Tea merchants like Nirmal Raj are seeing a significant increase in demand, prompting menu innovations. Consumers are drawn to matcha’s health benefits and unique flavor, experimenting with it in drinks and baked goods. Post navigation Supper Clubs Bring Global Tastes to Chennai Homes Cam Jordan tells Bengals to ‘empty the bag’ for Trey Hendrickson after back-to-back 17.5-sack seasons
