SC dismisses IMA’s plea against Patanjali, upholds repeal of rule on AYUSH ads

The Supreme Court dismissed the Indian Medical Association’s plea against Patanjali Ayurved. The case involved misleading advertisements and the removal of a rule requiring pre-approval for AYUSH product ads. The court noted previous actions addressed the IMA’s concerns. While Patanjali gains legal relief, future violations could lead to immediate action. Consumers must stay vigilant about advertising claims.