Dana White reveals how UFC sealed massive $7.7 billion streaming deal with Paramount and CBS

In a landmark shift, UFC has inked a seven-year, $7.7 billion deal with Paramount Skydance, ending its pay-per-view era starting 2026. Every UFC event in the US will stream on Paramount+, with major shows on CBS. Dana White credits David Ellison for the swift deal, more than doubling the previous ESPN agreement.