IKEA to roll out 10,000 sq ft compact stores for smaller cities across India in major retail strategy shift

IKEA will launch smaller stores in India. This is a shift in strategy to reach more customers. The stores will be as small as 10,000 square feet. These stores will be in smaller cities and neighbourhoods. Customers can access the full catalogue online. Home delivery and pick-up options will be available. IKEA is also planning expansion in tier II cities.