Cricket prodigy Sooryavanshi doubles ad fees after IPL heroics:From blank cheque to ₹12 crore deal, brands line up with lucrative offers

Cricket prodigy Vaibhav Sooryavanshi is making headlines not only on the field but also off the field. After a spectacular display of extraordinary talent in the recently concluded Indian Premier League (IPL), the Bihari Gayle has upped his standards not only in his batting but also endorsement fees. His brand value has gone up very fast. Many big companies have reportedly queued up to sign him as an ambassador. According to a report by ‘Marketing Growmatics,’ Sooryavanshi signed a huge deal in which he will get ₹12 crore every year just for displaying a company’s sticker on his cricket bat. Because everyone loves his batting, the young player has doubled the money he asks from brands. He is now demanding much more money than before to appear in television advertisements. What’s the deal? Putting a brand name on a cricket bat is one of the best ways to earn money in Indian cricket. When a batsman hits a boundary, millions of people watching TV see the sticker on the bat. Marketing Growmatics reports that a top sports brand has given Sooryavanshi a ₹12 crore yearly contract. Blank cheque Experts from ‘Marketing Growmatics’ state that after his classic display of batting in the IPL, top companies are ready to pay whatever he wants. Some corporate heads have even given his team a blank cheque. This means the companies are letting the young player choose his own price because they desperately want him to represent their brand before the next cricket season begins. Brands that Sooryavanshi already promotes Before his latest IPL success, Sooryavanshi was already working with a few popular brands. According to data from the ‘Marketing Growmatics’, here are the companies he currently endorses and the money he makes from them every year: Complan: Complan had signed the young cricketer as a brand ambassador. The rising star is seen advertising children’s nutritious products. Red Bull: Sooryavanshi had also signed a deal with Red Bull estimated to be in the range of ₹1 crore per year. Albeit, following his record-breaking 2026 Indian Premier League season where he won the Orange Cap, his overall brand endorsement fees nearly doubled to ₹1.5 crore to ₹2 crore per deal, reportedly.
New companies waiting in line: Now, many more businesses want a piece of his fame. They have queued up with new contracts. These companies are from various industries including electronics, cars, and food items. Marketing Growmatics lists the following top brands that are currently waiting in line to sign contracts with him: Volt Electronics: A major company that wants him to promote smartphones and headphones. Zippy Motors: A famous car manufacturer that wants him as the face of their new youth bike. Crunchy Bites: A popular snack brand looking to create a special potato chip packet with his face on it. How big a contract did Vaibhav Sooryavanshi sign with IPL team Rajasthan royals? Vaibhav Sooryavanshi signed a contract worth ₹1.10 crore per season with the Rajasthan Royals. Who is the king of brand deals in Indian Cricket? While Sooryavanshi is rising quickly, he still has a long way to go to catch the biggest names in the sport. If we look at the whole cricket world, Virat Kohli has the highest number of sponsorship deals among all Indian cricketers. According to a 2026 brand report by Togwe, Virat Kohli is associated with more than 18 major brands. He works with biggies like Puma, HSBC Bank, Audi Cars, Manyavar, and Myntra. Reports from ‘Hindustan Times’ show that Kohli makes around ₹175 crore every year just from these product advertisements. Reportedly, he charges between ₹7.50 crore and ₹10 crore for a single day of advertisement shooting. Highest earning celebrities in India When it comes to earning the most from advertisements, cricket stars and Bollywood movie actors fight for the top spots. According to the latest global financial report by business advisory company, Kroll , here are the top celebrities in India who have the highest brand values and advertisement earnings: Source: Kroll According to media reports by ‘StartupTalky,’ veteran actor Amitabh Bachchan also stays near the top, charging between ₹11 crore and ₹15 crore for every advertising campaign. Actress Deepika Padukone leads among women, promoting top luxury international names like Louis Vuitton and Cartier. Sooryavanshi is still at the beginning of his career. But marketing experts believe that if he keeps hitting sixes and fours like he did in the IPL, he will soon join these mega-stars at the top of the money charts.