Virat Kohli tops celebrity brand value rankings with ₹2,049 crore:Sachin Tendulkar ranks fifth with, MS Dhoni in eighth position

Virat Kohli has toppled celebrities like Shah Rukh Khan, Ranveer Singh, and MS Dhoni to once again claim the honour of being the most valuable celebrity brand in India. Notably, as per Kroll’s Celebrity Brand Valuation Report 2024, the brand value of celebrities surged by 8.6% from that of 2023. This year’s top 10 celebrities with the highest brand value also include cricket players Sachin Tendulkar, Dhoni, and actors like Alia Bhatt, Akshay Kumar, Hrithik Roshan, and Amitabh Bachchan. As per Kroll’s report, Kohli’s brand valuation in 2024 stood at $231.1 million, approximately ₹2,049.8 crores. Apart from the star cricketer, Sachin Tendulkar holds the fifth spot with a brand valuation of about $112.2 million (₹995 crores), while Mahendra Singh Dhoni ranks at number seven with $102.9 million (₹912 crores). Also read: ​​​​​​​Pakistan beat Bangladesh, set up first-ever IND vs PAK final
Meanwhile, the most bankable celebrity in the acting domain, trailing Kohli, is Ranveer Singh, who has a face value of ₹1,514 crore among brands. Following Ranveer, there is Shah Rukh Khan, who holds a brand valuation of ₹1,292 crore. It is for the second consecutive year that Kohli holds the highest brand value, but it is not limited to just two years. Rather, Kohli has been one of the most bankable faces in the marketing and advertising world in the past decade Virat Kohli one of the most bankable faces in the last decade Kohli’s brand endorsement domination reached its peak when the star cricketer entered the peak phase of his career. In 2016, he became a player with an invariable aura, becoming the Player of the Tournament in the ICC World T20. It was the same year when he dethroned Shah Rukh Khan to claim the honour of being the celebrity with the highest brand evaluation (₹1277 crore). Then he continued to the top of the brand value charts for five consecutive years till 2021. Although Ranveer Singh claimed the honour in 2022, Kohli reclaimed his crown in 2023 and now in 2024. Also read: ​​​​​​​Suryakumar Yadav warned, likely to be fined over Pahalgam comment
Since the year Kohli started dominating the celebrity brand value rankings of Kroll, India star cricketer’s brand valuation has increased by a whopping ₹772 crore in less than 10 years. That too considering the fact that Kohli has now retired from the T20I and Test format of cricket in 2024 and 2025, respectively. However, in 2025, Shubman Gill is slowly and steadily rising up the stairs of having brand endorsement count, as the next potential three-format captain of the Indian cricket team. Shubman Gill can be the successor to Virat Kohli’s huge brand valuation As per a Times of India report, Shubman Gill had experienced a surge in his brand queries and brand valuation post the Tendulkar-Anderson Test series, where he performed excellently, scoring 754 runs in five matches, including four centuries. Even the MD and CEO at IOS Sports, Neerav Tomar, told TOI in the same report that India Test captain’s endorsement fee might surge to ‘anywhere between ₹6-8 crore.’ He further made a bold statement: Gill already endorses close to 20 brands, and this number should go up. Youthful brands will seek new faces. (Shubman) Gill is the new Virat Kohli. With reportedly ₹40 crore earnings from brand endorsements in just 2024, Gill might top Kroll’s celebrity brand valuation in the years to come, but Kohli remains at the peak for now despite retiring from two formats of cricket.