GST 2.0 rollout: Cheaper essentials hit shelves early; firms pass on rate cuts

Companies are proactively reducing prices on daily essentials as the new, lower GST rates take effect. Major FMCG players like P&G and Hindustan Unilever have already begun dispatching products with revised price tags, absorbing the tax gap to boost buyer sentiment. This move aims to revive consumption and benefit from simplified GST slabs, potentially increasing disposable income for households.